Questions On Human Resource Planning - 1476 Words

2.1. Analyses the reasons for human resource planning in Tesco: There are several important reasons of human resource planning that business organisation carry out regardless their size and it is important for the continuity of any business organisation to plan. However, in many business owners may not include human resource planning at the beginning of their business but later realise the importance of human capital and no business can survive without having competitive human capital. Reasons are human capital, budget control, training and development, and employee satisfaction and cost saving. As business world is quite unpredictable and challenging so Tesco has routinely carried out these analyses to make sure there will be no shortage of staff, which affects the overall performance of the organisations. Knowing future demand and the type of skills that would be required in the future time is very important for the business, and it is one of the reasons that human resource planning is often done. According to Ruth Mayhew Human resource planning is to help the entities to meet the organisational goals because planning links human resource planning with the actual operational process, and also one of the most reasons of human resource planning is to counteract the uncertainty and changes. Human resource planning helps Tesco and any other business to maximise career development and high employment retaining methods. 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William Golding s Lord Of The Flies - 1456 Words

Many philosophers believe that a correct government can make a strong society. However, these philosophers do not agree on what form of government is the most â€Å"correct†. English philosopher John Locke believed that Man is inherently moral and that the purpose for government is to grant the fundamental rights of life, liberty, and the pursuit of happiness to its people. Another philosopher, Thomas Hobbes, however, held the belief that mankind is naturally evil and that society needs an absolute central authority to contain this evilness and grant its people with the common protection. Hobbes believes that in a state of nature, when there are no rules and everyone is granted equal power, the inherent evil impulses of Man are exposed. One†¦show more content†¦Hobbes begins his argument by putting forth that the inherent evil principles of human nature lead to mankind’s continuous greed and desires. In society everyone would be constantly against another so th at the state of nature will be an eternal state of warfare. In a similar design, William Golding also portrays this same idea. In Chapter Four, Golding describes the mental thoughts of Jack, a savage who is obsessed with power after killing his first pig on the secluded island: â€Å"His mind was crowded with memories; memories of the knowledge that had come to them when they closed in on the struggling pig, knowledge that they had outwitted a living thing, imposed their will upon it, taken away its life like a long satisfying drink† (Golding 70). The violence from killing the boys’ first pig is the first yet very important step on the road toward savagery. Jack’s exhilaration disables him to think about anything other than the excitement from his first kill, including the act to maintain the essential signal fire for the common good. This act of murder brings satisfaction and a sense of superiority to Jack, proving Hobbes’ statement that human nature is destructive and violent in fulfilling Man’s inherent, constant desires. It is clear that Jack hunts to bring satisfaction to his natural desires for

Bsh White Goods Industry Free Essays

string(215) " visionary approach and use of cutting-edge technologies aimed at improved functionality, gives rise to pioneering products and solutions that allow user to perceive and experience progress in a fascinating manner\." ISTANBUL TECHNICAL UNIVERSITY INSTITUTE OF SOCIAL SCIENCE [pic] MARKETING MANAGEMENT Elif Karaosmanoglu Assignment 1 SEGMENTATION AND POSITIONING WHITE GOODS INDUSTRY Submitted by: OSMAN OZEN 401111024 Table of Contents 1White Goods Industry3 2Brands in White Goods Industry3 3Marketing Objectives3 4The Brands of BSH3 5Segmentation Targeting Positioning3 5. 1Segmentation3 5. 2Target Market3 5. We will write a custom essay sample on Bsh White Goods Industry or any similar topic only for you Order Now 3Positioning3 5. 3. 1BOSCH3 5. 3. 2SIEMENS3 5. 3. 3GAGGENAU3 5. 3. 4PROFILO3 6References3 White Goods Industry The home appliances sector showed a strong recovery in 2010. Driven by increasing consumer confidence and the recovery of real estate construction, the market for large domestic appliances grew by 8% bringing the market to a total of 5. 4 million appliances. All major appliance categories with the exception of the solo cookers showed a significant growth. Refrigerator sales increased by 11%, dishwashers sales grew by 7% and washing machine sales increased by 8%. Oven sales was the only category which declined by 4%. Driers, which is a new growth area, increased by 19%. Large home appliances, produced in Turkey, managed to increase by 12% year-on-year reaching 18. million units. Roughly 75%, 13. 7 million units, were exported, which reflects an increase of 9% year-on year. With this volume Turkey became the biggest white goods appliances producing country in Europe. [1] Brands in White Goods Industry The leader of white goods industry in Turkey is Arcelik and its main competitor is BSH (Bosch and Siemens Home Appliances). BSH is the second comp any in Turkey’s white goods industry. The others are followers. Bosch and Siemens Home Appliances Group is the world’s third largest producer of large domestic home appliances. The group owns 14 brands and operates 43 factories worldwide, with its largest production facility being in Cerkezkoy, Turkey. The group posted annual sales of 10. 8 billion Euros in 2010, establishing itself as the leading home appliances company in Europe. In Turkey, BSH is one of the leading companies in the Home Appliances industry, with its main brands Bosch and Siemens, its special brand Gaggenau and local brand Profilo. BSH is the second largest company in its industry with 25% market share. Due to its rapid sales and investment growth, BSH is ranked the 7th largest foreign company in Turkey. It operates 4 factories producing refrigerators, cookers, washers and dishwashers with a production capacity of more than 3. 5 million units. More than half of its annual production is exported to countries around the world, mainly in Europe, North America, and Australia. †¢ 7th largest foreign company †¢ 2nd largest producer of white goods, with 25% market share †¢ 23rd largest industrial company †¢ Offers the best After Sales Service in the Home Appliances Sector †¢ Leader in the â€Å"built-in† appliances category †¢ Biggest production location within the BSH Group †¢ Offers Europe’s top selling premium brands I will investigate BSH’s four brands in this assignment. I will analyze STP of BSH’s brands. Marketing Objectives BSH envision to be â€Å"the first choice† of their customers, dealers, suppliers and employees—that is the basis of their strategy. They employ this philosophy to improve the lives of their customers, by creating new product values, sustaining uncompromised. The white goods industry in Turkey has been facing some tough times in the past few years. The housing developments in Turkey had been progressing quite reliably, however because of the global financial crisis the growth in construction sector stopped. In addition, energy and water savings are becoming major factors for consumers in deciding which appliance to buy. With lifestyle changes and the way homes are being designed, they are convinced that the built-in appliances will receive much more attention in the next years. Although it is expected that housing demand will decrease, as the second objective in the years ahead, they will continue to develop products that bring elegance, comfort and ease of use, while contributing towards the conservation of resources and protecting their environment. Their main objective is to look forward to growing stronger, moving towards achieving their vision to be â€Å"the first choice† together with their customers, dealers, suppliers and employees. The Brands of BSH For BSH, one of the principal factors for success is the presence of strong brands that are clearly focused on their target groups and presenting a coherently structured product portfolio. 1 BOSCH For them, their brands form the most important ingredient to win in the global arena. They represent a pivotal symbol of trust and sense of purpose for the consumer. Over 100 years later, Bosch continues to stand by its founder’s words. The Bosch name has always meant a guarantee of both quality and reliability. Bosch remains committed to uncompromising performance and great design to be built into every single appliance they produce. Every time Bosch designs a new product, its ideas are based on sound ecological principles, ensuring they make the most economic use of natural resources and minimize the pollution of air, land and water. They are constantly developing new ways to reduce energy and water usage while maintaining product performance and efficiency, helping to conserve their planet and save you money by lowering costs. Bosch stands for premium quality, perfect engineering and high longevity. The â€Å"achievement of a higher quality of life and enduring value through beneficial technological advancements† stands at the core of the brand philosophy. 2 SIEMENS Sold in more than 55 countries around the globe, Siemens stands for innovative thinking, precision engineering and pure style to millions of people worldwide. Siemens meets consumer needs with a wide range of products from washing machines to vacuum cleaners and from consumer products to television. Siemens is the â€Å"number one† appliance brand in Germany, and the leading built-in appliance brand in Turkey. For many years, consumers, dealers and architects have appreciated the technological superiority and stylish design of Siemens appliances. Siemens, the great name in technology, stands for intelligent innovations and consistent orientation toward the future, and a modern approach to the technical features and design of home appliances. Siemens has a visionary approach and use of cutting-edge technologies aimed at improved functionality, gives rise to pioneering products and solutions that allow user to perceive and experience progress in a fascinating manner. You read "Bsh White Goods Industry" in category "Papers" Home appliances from Siemens are characterized by clear, functional design and optimum precision. Siemens products set standards in the marketplace. They are the result of progressive ideas, a consistent system, a performance-based approach and perfection for production. 3 GAGGENAU Gaggenau is the brand of professional cooking technology for the modern home. It specializes in high-performance built-in kitchen appliances. Gaggenau’s appliances incorporate a specialist’s knowledge, skill, and decades of experience. After all, the first built-in appliance manufactured and sold in Europe was a Gaggenau. Every Gaggenau appliance is perfectly made, easy to handle and extremely reliable. Each and every one is especially beautiful, and the brand regularly receives the design awards to prove this. Yet, beauty isn’t the only benefit of Gaggenau. Customers love Gaggenau’s versatility and professional functions as well. Gaggenau became an internationally known luxury brand after World War II. In 1951, Georg von Blanquet, a passionate amateur cook, took the reins of the company and developed the Gaggenau kitchen technology, resulting in the manufacture of top-quality built-in appliances. Gaggenau stands for innovative engineering, long lasting materials, clear form, good handling, sustainable workmanship, and sets recognizable standards in the fields of food, lifestyle and culture. 4 PROFILO Profilo has blended the international know how and experience with the local lifestyle preferences in Turkey. Profilo is one of the oldest leading traditional brands in Turkey. The brand is highly preferred by customers who place durability and quality above all else. Profilo branded appliances are designed according to the unique needs and habits of Turkish consumers. The brand’s success in meeting expectations comes from its careful examination of local market needs and sensitivities. This thorough consideration of the consumer has ensured the brands’ longevity. It is known as a provider of long-lasting, durable and user-friendly home appliances, with a wide range of products and functionalities. 1] Segmentation Targeting Positioning 1 Segmentation BSH pursues demographic segmentation ( economic), psychographic segmentation (lifestyle), and behavioral segmentation ( benefit sought ). 2 Target Market According to the segmentation of the market the target groups of BSH are as the following: Siemens: Young and energetic, modern people who are seeking for high quality and perfo rmance, from middle and upper socio economic classes. Gaggenau: Sophisticated and modern people from upper socio economic class who are seeking for premium and excellent products. Bosch: People who are seeking for uncompromising performance and great design, from middle and upper socio economic classes. Profilo: People prefer to have the best value for the money, from lower and middle socio economic classes. 3 Positioning The values and specialties that BSH wants to place with its brands in consumers’ minds are as follows: 1 BOSCH Quality: Bosch products fulfill the highest demands in performance and offer maximum operating convenience. The premium quality is tangible in the superiority of the materials and visible in the product finishing. Technical expertise: Bosch offers fully rounded solutions oriented towards people’s needs and maximum user benefits that create greater quality of life. Quality of life: Bosch products make daily family life and chores easier and more enjoyable. They free up more time for the finer things in life, creating the balance for harmonious togetherness. Responsibility: Bosch acts on the basis of clear principles. Responsibility for people, society and the environment are important guiding principles for Bosch and therefore these are the driving forces behind the continuous development of products and services. It has always been an unbearable thought to me that someone could inspect one of my products and find it inferior in some way. For that reason I have consistently tried to produce products which can withstand the closest scrutiny – products which prove to be superior in every respect. † Robert Bosch [2] 2 SIEMENS Fascination: Siemens constantly takes up technologic al challenges and is fascinated with developing futuristic products, solutions and services. Expressiveness: Siemens develops products for the modern and dynamic society. It stands for concise and pure design. The brand offers styling that is sure of itself, emphasizing the individual expression of confident personalities. Performance: Siemens products set the standards in the marketplace. They are the result of progressive ideas, intensive development and perfect execution. 3 GAGGENAU Professionalism: Gaggenau appliances are often particularly large and impressive. They are designed for performance with generous capacities. Leadership: Gaggenau is true to tradition, combining simplicity with utmost quality and reliability. Gaggenau solutions go beyond narrow, constraining standards, impressive in their dimensions and convincing in their daring simplicity. Passion: Gaggenau makes good sense, knowing the uses and limitations of technology, reducing systems to essentials with composed mastery. It shares the dream of the perfect kitchen, in preparation and culinary delights. Excellence in Design: The professional kitchen provides lots of space. Its design is elegantly restrained and completely functional. Gaggenau’s typical design is outstanding, crystal clear, and beautiful; completely self evident and truly expressive. PROFILO Durability: Profilo products are durable against all odds. Accessibility: It is a brand that is accessible to all Turkish consumers financially, physically and emotionally. The balance between quality and terms of payment is reflected visibly. Empathy: Profilo produces user friendly products responding to the basic needs of women, who are the primary user of their appliances . [1] REFERENCES [1]   2010 Annual Report   (2010). http://www. bsh-group. com. tr/page. aspx? id=22 [2] Bosch Communication Center http://www. boschcommunicationcenter. com 3] BSH Ev Aletleri Sanayi ve Ticaret A. S http://wrightreports. ecnext. com/coms2/reportdesc_PRICE_C79628190 ———————– 2. 6 Arcelik Haier Samsung Fagor-Brandt 1. 7 White Goods Companies (2007 – billion euro) World 2. 3 Miele 2. 3 3. 1 3. 8 Indesit 3. 8 Maytag 4. 8 General Electric 7. 1 LG 7. 3 BSH 10. 1 Electrolux 11. 5 Whirlpool Europe 1. 0 LG 1. 0 Candy 1. 9 Arcelik 2. 5 Miele 2. 5 Whirlpool 2. 9 Indesit 4. 7 Electrolux 6. 1 BSH 36 % Market Share, 2007 Leader in Germany 21 % Market Share, 2007 Leader in Europe 7 % Market Share, 2007 3rd in the World How to cite Bsh White Goods Industry, Papers

Grace Nichols is a Caribbean poet Essay Example For Students

Grace Nichols is a Caribbean poet Essay Grace Nichols is a Caribbean poet. She was born in Georgetown in 1950 and grew up in a small village on the Guyanese coast. In 1977 she moved to the United Kingdom as an act of independence and to experience a different type of culture. She wanted to escape the Caribbeans long history of violence, invasions and slavery. Grace came to Britain seeking an identity, however through her poetry she shows that she will always be proud of her heritage and that her heart lies in the Caribbean. The issue of cultural identity is very important to her, as she feels torn between two cultures. She is searching for something which feels natural to her. Caribbean life is natural to her however, after spending so much time in the UK, going back home would be strange. The three poems link together sharing memories of childhood in the Caribbean and memories of adulthood in the U. K. The poems follow a cycle of life. The first talks of childhood- Praise song for my mother, the second of adulthood- Fat black woman, and the third, of death- Tropical death. The language she uses represents the attitude of the people from the country. For example, Creole is a free-speaking dialect- not restricted by punctuation or spelling. This represents the Caribbean and its laidback, un-restricted attitude whereas Standard English has to be carefully constructed and its restricted format represents the English culture. There is a good example of the varied dialects in her writing in her poem Fat Black woman. An example of Creole is and de weather so cold. But she later goes on to say frozen thin mannequins which is an example of Standard English. Praise song for my mother shows positive colours of the Caribbean all the way through. It uses images to compare her mother with features of the Caribbean. The poem admires her mother for bringing her up and loving and caring for her. She later admires her for giving her freedom and letting her go. She is not inhibited or stifled. She is natural with her feelings and emotions. Standing alone is giving a positive image also. The layout of the poem resembles childhood. Three simple stanzas all beginning with you were. The poem is full of colourful Caribbean references. It has a different structure to the other two poems as it has almost half the amount of words. She has also fused her childhood memories with her adulthood, which emphasizes her cultural struggle. The poem is written from a childs point of view. Grace Nichols poetry shows clearly her search for her cultural identity. The negative imagery of the U. K and positive of the Caribbean shows she prefers her home country and feels more comfortable there. Fat black Woman is a poem that attacks the stereotypical views of the English people. The title itself is an attack on the stereotypical image of a Caribbean woman. The poem shows a fat black woman who goes shopping to find that all the clothes are too small for her. As she enters the shops, the sales girls frown upon her. The poem gives a negative view of the U. K from the very beginning as it starts Shopping in London winter, a real drag for the fat black woman. This immediately gives a negative view in terms of weather but she continues to give negative views when she moves on to colour. London is made to sound unwelcoming and bad weather is a recurring image throughout all of the poems. Nothing bright and billowing to flow like breezy sunlight is a line that suggests that in the Caribbean there would be colourful clothes as it is a bright and colourful place; not dull and stormy like the U. K. .ue25ad5dfa2dbfcc98ea2daf5a430c864 , .ue25ad5dfa2dbfcc98ea2daf5a430c864 .postImageUrl , .ue25ad5dfa2dbfcc98ea2daf5a430c864 .centered-text-area { min-height: 80px; position: relative; } .ue25ad5dfa2dbfcc98ea2daf5a430c864 , .ue25ad5dfa2dbfcc98ea2daf5a430c864:hover , .ue25ad5dfa2dbfcc98ea2daf5a430c864:visited , .ue25ad5dfa2dbfcc98ea2daf5a430c864:active { border:0!important; } .ue25ad5dfa2dbfcc98ea2daf5a430c864 .clearfix:after { content: ""; display: table; clear: both; } .ue25ad5dfa2dbfcc98ea2daf5a430c864 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ue25ad5dfa2dbfcc98ea2daf5a430c864:active , .ue25ad5dfa2dbfcc98ea2daf5a430c864:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ue25ad5dfa2dbfcc98ea2daf5a430c864 .centered-text-area { width: 100%; position: relative ; } .ue25ad5dfa2dbfcc98ea2daf5a430c864 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ue25ad5dfa2dbfcc98ea2daf5a430c864 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ue25ad5dfa2dbfcc98ea2daf5a430c864 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ue25ad5dfa2dbfcc98ea2daf5a430c864:hover .ctaButton { background-color: #34495E!important; } .ue25ad5dfa2dbfcc98ea2daf5a430c864 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ue25ad5dfa2dbfcc98ea2daf5a430c864 .ue25ad5dfa2dbfcc98ea2daf5a430c864-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ue25ad5dfa2dbfcc98ea2daf5a430c864:after { content: ""; display: block; clear: both; } READ: Pope, Swift and the age of reason EssayThe simile like breezy sunlight appears to be referring to the type of clothing she is looking for but, on closer inspection, this relates to the rhythmic, slow paced but comfortable Caribbean lifestyle. Nichols comments on Britains obsession with appearance and her words suggest the sale girls are shallow and only see her for her size. De pretty face sale gals exchanging slimming glances. Emphasis on size is repeated because British stores generally only cater for thin women and only employ those with good looks and nice bodies. The fat black woman feels she is getting nowhere, like she will never fit in. She is still confused as to why she came to Britain à ¢Ã¢â€š ¬Ã¢â‚¬Å" all this journeying and journeying for what? On the surface this line appears to relate to the shopping trip, going from store to store. However, what she is really trying to say is that traveling all the way to Britain did not get her anywhere and if anything, made her unhappier. To Nichols, the British are cold and impolite and their smiles are false. Look at the frozen thin mannequins fixing her with grin. Use of assonance here creates a cold, sharp tone. Grace Nichols also uses ambiguity in this poem. For example, she writes the choice is lean- nothing much beyond size 14. This line is referring to the variety of clothes as well as stating that the stereotypical British woman has a lean body. It also shows again the stereotypical views of the English, as clothes beyond a size fourteen are hard to get because they make their clothes for thin people. This joke at the end is written to make you feel sorry for the fat black woman. Tropical death is another poem about a fat black woman who wants a Caribbean funeral, not an English one. The title gives us instant contrast. Tropical shows warmth, colour, and happiness whereas Death shows coldness and sadness. As in the previous poems there are also contrasting descriptions of Britain and the Caribbean. Everything about Britain is negative and cold in this poem making the colourful and lively Caribbean sound much more appealing. The poem uses an abundance of Creole and Standard English. She describes an English funeral as a polite hearse withdrawal to show that the emotions are controlled and stifled whereas a Caribbean funeral is considered a celebration. We know this by the line a brilliant tropical death yes, written in Creole. No quiet jerk tear wiping is a quote that shows she doesnt want people to hold back at her funeral also, monosyllabic words describing a stereotypical Brit at a funeral creates a mocking effect. The line some brawl represents the Caribbean lifestyle. It shows how she wants a fuss made at her funeral-some excitement at the celebration of her life. First night third night nine night, repetition here emphasizes how long she wants the wake to go on for; also it imitates the rhythmical beat of the Caribbean steel drums and of a heart. The lines are also shortened, making them stand out and again, creating a slow rhythm. More than anything, the fat black woman wants to return home to her motherland and family, In the heart of her mothers sweet breast and she wants the protection of her Caribbean roots, In the shade Of the sun leafs cool bless. She now knows what she wants and where her cultural identity lies. The poem is concluded with confirmation of her longing to return home as it ends with a simple yes. From studying the poems it is clear that Grace Nichols is a troubled and confused woman, searching for somewhere she truly belongs. It is evident throughout her poetry that she isnt where she wants to be as Britains culture differs intensely with that of the Caribbean.