Hybrid electric vehicle Essay Example for Free

Hybrid electric vehicle Essay 1) Who is the target market for each of the following cars? What do you think motivates them to purchase these cars? A)Toyota Prius B)Toyota Prado The Toyota Prius is a hybrid electric car which is one of the first of its kind to be mass produced and marketed. The unique feature of the Prius is its Hybrid Synergy Drive which makes use of both the traditional petrol driven engine and an electric motor. This electric motor allows the Prius to switch off its petrol engine when stationary; and recharge the electric motor using the kinetic energy produced when braking. This not only conserves a lot of energy and petrol, and also allows for a smoother drive in the city areas which tend to have greater road congestion. Toyota’s largest target market would be educated working adults in developed urbanised countries especially in the West where there is a subculture of environmental concerns and issues which are relatively more active compared with the rest of the world. Thus the educated working class in these countries would be attracted to the Prius’ energy and fuel savings, and automatic battery recharging which would not only be a lot more environmentally friendly, but would ensure a more smoothly-powered ride to work in a congested city morning. Furthermore, the affordability of the Prius as compared to other Toyota vehicles coupled with even greater cost savings on fuel – cuts fuel consumption by 40% is an added incentive for these environmentally conscious consumers as they might worry that specially designed green technology might be expensive One of the factors that could motivate these consumers to purchase the Prius is lifestyle. These consumers would be largely influenced by social needs which would in turn shape their own beliefs and attitudes. With the constant reminders of depleting energy resources and global warming in society today, people’s attitudes are changing as they become more willing to adopt new approaches to conserve energy – an environmentally friendly car for the purpose of travelling. Furthermore, as the target market’s lifestyle patterns would be to get to work efficiently and economically, they would want a car that is affordable. Hence these are the factors motivating them to purchase the Toyota Prius. 1b) The Toyota Prado is one of Toyota’s newest SUVs with a four wheel drive and a powerful engine that aims to give its driver an edge above the usual car. The main strengths of the Prado aside from its power is the spaciousness inside and also the stability of the vehicle. The main target market of the Prado would be the sports and outdoors inclined consumers. These buyers will be looking for a car that has enough space and gadgets to transport large sports equipment like bicycles, scuba-gear, surfing†¦ among others. Lifestyle is an influential factor in the buyer’s choice of car. An upper/middle working class executive might choose the Prius for its sleekness and elegance, whereas a buyer who spends much of his time in the outdoors would choose the Prado. The 4 wheel drive that is powered by a strong engine is a significant advantage for buyers who frequently travel on rough terrain. Also the enhanced control and traction that the Prado provides would allow for a smoother ride for the buyer on such ground. Another factor that could motivate these buyers is their own personalities or self-concepts. While some buyers might not be that involved in the outdoors or be so sports-inclined, they might want to portray a more rugged and masculine side of themselves. An example would be in Singapore where there is hardly any road conditions that require the all-terrain drive of a 4 wheel drive vehicle; however, SUVs are a common sight. These could be the manifestations of a psychological need of some buyers who feel a connection with the ‘tough’ and sporty image that a Prado would give. In conclusion, I can see how Toyota has successfully chosen its target markets and analysed their motivations to help them develop different types of cars to cater to each market. This would allow them to appeal to a greater share of the consumer pie, and hence might allow them to gain greater market share.

Science :: essays research papers

The research gives a glimpse of the possibilities for training animals by sending cues and rewards directly to their brains, says Sanjiv Talwar of the State University of New York Downstate Medical Center. In the May 2 Nature, he and his colleagues predict their accomplishment could inspire novel approaches to land mine detection or search-and-rescue missions. The project grew out of research to develop new types of prostheses for paralyzed people that will use electric impulses sent directly to and from the brain. In 1999, coauthor John Chapin and his colleagues at the medical center demonstrated that signals from a rat's brain could move a robotic arm. Talwar says that the January 2001 earthquake in Bhuj, India, and the September terrorist attacks inspired the researchers to use elements of their prosthesis work to create remote-control rats that might eventually navigate in collapsed buildings. The Defense Advanced Research Projects Agency funds the research. The team fitted five rats with electrodes in their brains and backpacks containing electronics. For cues, the researchers sent electric signals to brain regions that process impulses from whiskers. For rewards, the researchers stimulated a pleasure center known as the medial forebrain bundle. The researchers put each rat in a maze and, as the animal approached a turning point, stimulated its brain to mimic a whisker touch on one side. When a rat turned in the direction of the virtual touch, the researchers buzzed the brain's pleasure center. These signals to the pleasure center seemed to spur a rat to go forward, even when the path required climbing steps or hopping off a ledge. "He learns, 'If I keep moving, I feel these bursts of transcendental happiness,'" Talwar says. "The rats figure it out in 5 or 10 minutes." The researchers explored the capabilities of this system by steering the rats over a jumble of concrete, across a brightly lit arena that rats would normally avoid, and even up a tree. The rats move far more nimbly than robots can, says Talwar. The team envisions rescue animals sending back signals that indicate they've reached their goal. Robin Murphy, who develops search-and-rescue robots at the University of South Florida in Tampa, says that the wired rat may be useful in experiments, but "it does not appear to be appropriate for search and rescue." Murphy cautions that many practical questions remain, such as how people could guide a rat when it's out of sight and whether virtual rewards can keep it on task amidst distractions.

Disadvantages fast food Essay

Fast food is pretty controversial. It has some advantages like saving time and money, but also some drawbacks, most of them related with one’s health condition. The popularity of fast food is on the rise in more and more countries of the world. Many people consider it a convenient source of food especially given the fact that the modern man is always in a hurry. This type of food is prepared and served very quickly and it can be excellent for busy people or for single persons who don’t have time or desire to cook. Even though it certainly comes with a bunch of advantages, there are also disadvantages of fast food which need to be considered carefully. Undoubtedly, the main advantage of fast food is the fact that it saves time. Home cooked meals don’t only require the actual time for preparing the food, but also time spent shopping and washing the dishes. Such problems simply don’t exist when going for fast food. This is also an excellent choice for people who don’t like or don’t know to cook or for single people who don’t feel like cooking for one. Fast food is definitely cheaper, especially for people who live on their own. When cooking for a single person, you almost always end up with more food than necessary. Fast food on the other hand comes at a lower price than home cooked meals. Even though the main disadvantages of fast food are health related, people on a diet can also find good options in the menu of most fast food chains. There are salads to choose from and whole wheat breads. Some fried products also have boiled alternatives. When it comes to drinks, one can skip the sugary ones and go for fresh juices or low fat milk. Fortunately, fast food is not very rich in desserts, so there is no temptation. People can also customize their orders and exclude unhealthy ingredients like mayonnaise for inst ance. Fast food opponents argue that there are many disadvantages of fast food for the health condition of the consumer. This type of food is richer in salt, fats, oils and artificial substances than home cooked meals. This increases the risk of developing cardiovascular diseases. Unfortunately, obesity is on the rise and it is strongly connected with the popularity of fast food. While the body definitely needs salt and fats, the amount of these ingredients in fast food is too high. Additionally, the cooking method of fast food usually implies frying which destroys most nutrients. The adverse effects of the fats, sugars, chemicals and salt in fast food are definitely enhanced by a  sedentary lifestyle. In most of the cases the people who eat lots of calories from fast food don’t burn these calories because they don’t exercise enough. The result is that the extra calories transform in fat and lead to obesity. Disadvantages of fast food are not only related with the health condition. If fast food is cheaper for a single person, things change when an entire family consumes such food regularly. Enemies of fast food also come up with the argument that eating ready to serve food reduces the quality time that a family can spend together cooking and eating. Ordering and eating in a fast food restaurant is very quick and people don’t take the time to enjoy food and to chat while eating. While there are undeniable benefits of fast food, there are also aspects which should worry regular consumers. As always, moderation is needed in consuming this type of food. Occasional visits at a fast food restaurant are not as harmful, especially if they are combined with plenty of physical activity. However, a sedentary lifestyle and constant consumption of fast food can lead to health problems. More than 13,000 McDonald’s restaurants in the United States itself, and over 8000 KFCs in 80 countries, only goes to reflect the popularity of fast food all over the world. Food that is prepared and served quickly is termed as ‘fast food’. Such type of food suits perfectly into the fast paced life of a working individual. There is nothing more than ready-made food that a hard-working professional living in the city away from family could ask for. However, those who are against fast food highlight the adverse effect that it has on our health. Despite all the debate about the advantages and disadvantages that fast food has, the industry is flourishing. Is fast food good or bad? The most evident advantage of fast food is that it saves time. In today’s fast-paced life, there is nothing better than getting a ready meal. No matter how much the chefs praise the benefits of fresh food, at the end of a hard-working day, when one returns home all tired and hungry, a pizza or a burger can be godsend. Besides the time an individual has to spend in the kitchen, cooking a meal also requires one to make a trip to the supermarket to buy the ingredients for the dish. Then there is the added effort and time consumed in washing and peeling the vegetables. All this  makes eating fast food score more preferably over cooking a meal for a busy individual. Besides time, cost saving gives fast food an edge over the meal prepared in the kitchen. If one lives alone, then it is cheaper to buy a meal at the supermarket instead of cooking it at home. Also certain fast foods like fries and burgers come pretty cheap. Fast food does raise health concerns. However, if careful, you can find some options on the menu of a fast food restaurant t hat could be healthier. Salads are a smart choice. Go for bread products that are made from wheat bread. Opt for lean meat. If you could choose between the fried and boiled options, order the boiled preparation. Avoid ordering carbonic drinks when you are thirsty. Go for fruit juices, low-fat milk, diet soda. Is there anything better than plain water to quench your thirst? These days, nutrition information of the food served (and ingredients used) is displayed in the menu card. You could always resort to the ‘make to order’ option that certain fast food outlets offer, where you could restrict the use of ingredients that are not healthy. As dessert does not play an important role in the fast food meal menu, you can keep yourself away from delicious and tempting sugary dishes. Usually, fast food is higher in soya, fat, sugar, oil, fried meat, salt, cheese, mayonnaise and obviously calories. The greatest disadvantage of fast food is the adverse effect that it has on one’s health. It is a fact that fast food is more unhealthy than home-cooked meals, as it contains higher amounts of unwanted nutrients like salt, fat and various types of additives (artificial chemicals). It may contain harmful bacteria too. Frying destroys most of the essential nutrients from the food. Very small amounts of vegetables and fruits are normally present in fast food. Moreover, ‘serving larger portions’ when most people don’t need extra portions has led to several health problems. We require a small amount of salt to maintain the health of the cells and tissues. Fast food being rich in salt, adversely affects the heart health and the overall health of an individual. Such type of food is an important contributor to obesity in the American population. Obesity is on the rise, and a direct link is being cited between fast food and obesity in children. Given the sedentary lifestyle that we lead today, the excess fats and calories that we take in with fast food is not used up completely. The result is that these accumulate in our body as fat deposits that cause complications like cardiovascular diseases and other related diseases of the  heart. With obesity come other problems like high blood pressure and diseases of the joints. It is like a chain reaction set off by fast food and carried forward by our unhealthy lifestyle. In fact, a recent study has shown that people who live within walking distance of a fast food restaurant are at 13% higher risk of suffering from strokes than those who live a considerable distance away. The greater the number of people at a meal in a fast food restaurant, the larger is the bill. Eating at fast food outlets is economical only for a single person. Going out to a fast food eating joint with family once in a while won’t matter much. However, frequent visits to such restaurants with one’s family can become quite an expensive affair, besides being unhealthy. Fast foods joints are also being seen as a factor that is making a number of families spend less and less time together. Family meal time is something that is considered as an opportunity for all the members to come together and share their experiences. However, the fast food centre is quickly eating into this quality time. This is especially true about youngsters for whom a fast food centre is a good place to hang out with friends and peers. Fast food is an invention of the modern times. Ready-made food being served fast and right in front of us is like a blessing after a hard day’s work. However, like everything, it has its own pros and cons. Citing a few points about the advantages of fast food does not mean that I am denying its drawbacks. It is a fact that high amounts of fats and salt in fast food are raising concerns about their adverse effect on health. However, by making some smart choices while placing the order and also resorting to an active lifestyle, we can definitely minimize the drawbacks of fast food.

Effective Communication Paper - 728 Words

Effective Communication Paper Communication is important for any kind of environment. The technique, which has been effective and ineffective at the same time, is the team approach and feedback. These techniques are good because this will allow a person to receive feedback and improve in any areas that an individual needs to improve. This can be useful in health care work because of how some health care workers are already doing self-assessments. Self-assessments are important because this will allow the team to improve and, allow the team to brainstorm any ideas together by improving together. The most effective technique for sharing information and ideas would be the team approach and feedback. For the most part the team approach has†¦show more content†¦Knowing that a person can receive negative feedback can make a person not want to function that well as a team. I know when working personally with teams that having a negative attitude about feedback is not good and will not get you anywhere but losing a job. â€Å"(Belschak, 2009, para.2 states this helps to strengthen employees’ education and understanding of outcomes).† These techniques can be useful in the healthcare by havingShow MoreRelatedHcs/325 - Effective Communication Paper1146 Words   |  5 PagesEffective Communication Paper February 20, 2011 Health Care Management/HCS325 John M. Thompson Effective Communication Paper Communication promotes knowledge within a health care organization and is necessary for the organization to thrive. Communication is not only important to the staff but also to the patients within a health care facility who depend on staff communication to receive quality medical care. Without complete communication between staff member’s clinical errors can occur andRead MoreCja 304 Effective Communication Paper1589 Words   |  7 PagesEffective Communication Carolina Fernandez CJA / 304 Interpersonal Communication May 8, 2013 Michael O’Connell, JD Effective Communication Effective communication is essential in any workplace, especially within a criminal justice organization. In this paper, the author will discuss the process of verbal and nonverbal communication and the associated components of each, the differences between listening and hearing in communication, the formal and informal channels of communication in criminalRead More Work Environment Paper1015 Words   |  5 Pages Work Environment Paper Good communication skills are imperative for organizations to carry out in an attempt to maintain outstanding performance from employees and management. 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Questions On Human Resource Planning - 1476 Words

2.1. Analyses the reasons for human resource planning in Tesco: There are several important reasons of human resource planning that business organisation carry out regardless their size and it is important for the continuity of any business organisation to plan. However, in many business owners may not include human resource planning at the beginning of their business but later realise the importance of human capital and no business can survive without having competitive human capital. Reasons are human capital, budget control, training and development, and employee satisfaction and cost saving. As business world is quite unpredictable and challenging so Tesco has routinely carried out these analyses to make sure there will be no shortage of staff, which affects the overall performance of the organisations. 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William Golding s Lord Of The Flies - 1456 Words

Many philosophers believe that a correct government can make a strong society. However, these philosophers do not agree on what form of government is the most â€Å"correct†. English philosopher John Locke believed that Man is inherently moral and that the purpose for government is to grant the fundamental rights of life, liberty, and the pursuit of happiness to its people. Another philosopher, Thomas Hobbes, however, held the belief that mankind is naturally evil and that society needs an absolute central authority to contain this evilness and grant its people with the common protection. Hobbes believes that in a state of nature, when there are no rules and everyone is granted equal power, the inherent evil impulses of Man are exposed. One†¦show more content†¦Hobbes begins his argument by putting forth that the inherent evil principles of human nature lead to mankind’s continuous greed and desires. In society everyone would be constantly against another so th at the state of nature will be an eternal state of warfare. In a similar design, William Golding also portrays this same idea. In Chapter Four, Golding describes the mental thoughts of Jack, a savage who is obsessed with power after killing his first pig on the secluded island: â€Å"His mind was crowded with memories; memories of the knowledge that had come to them when they closed in on the struggling pig, knowledge that they had outwitted a living thing, imposed their will upon it, taken away its life like a long satisfying drink† (Golding 70). The violence from killing the boys’ first pig is the first yet very important step on the road toward savagery. Jack’s exhilaration disables him to think about anything other than the excitement from his first kill, including the act to maintain the essential signal fire for the common good. This act of murder brings satisfaction and a sense of superiority to Jack, proving Hobbes’ statement that human nature is destructive and violent in fulfilling Man’s inherent, constant desires. It is clear that Jack hunts to bring satisfaction to his natural desires for

Bsh White Goods Industry Free Essays

string(215) " visionary approach and use of cutting-edge technologies aimed at improved functionality, gives rise to pioneering products and solutions that allow user to perceive and experience progress in a fascinating manner\." ISTANBUL TECHNICAL UNIVERSITY INSTITUTE OF SOCIAL SCIENCE [pic] MARKETING MANAGEMENT Elif Karaosmanoglu Assignment 1 SEGMENTATION AND POSITIONING WHITE GOODS INDUSTRY Submitted by: OSMAN OZEN 401111024 Table of Contents 1White Goods Industry3 2Brands in White Goods Industry3 3Marketing Objectives3 4The Brands of BSH3 5Segmentation Targeting Positioning3 5. 1Segmentation3 5. 2Target Market3 5. We will write a custom essay sample on Bsh White Goods Industry or any similar topic only for you Order Now 3Positioning3 5. 3. 1BOSCH3 5. 3. 2SIEMENS3 5. 3. 3GAGGENAU3 5. 3. 4PROFILO3 6References3 White Goods Industry The home appliances sector showed a strong recovery in 2010. Driven by increasing consumer confidence and the recovery of real estate construction, the market for large domestic appliances grew by 8% bringing the market to a total of 5. 4 million appliances. All major appliance categories with the exception of the solo cookers showed a significant growth. Refrigerator sales increased by 11%, dishwashers sales grew by 7% and washing machine sales increased by 8%. Oven sales was the only category which declined by 4%. Driers, which is a new growth area, increased by 19%. Large home appliances, produced in Turkey, managed to increase by 12% year-on-year reaching 18. million units. Roughly 75%, 13. 7 million units, were exported, which reflects an increase of 9% year-on year. With this volume Turkey became the biggest white goods appliances producing country in Europe. [1] Brands in White Goods Industry The leader of white goods industry in Turkey is Arcelik and its main competitor is BSH (Bosch and Siemens Home Appliances). BSH is the second comp any in Turkey’s white goods industry. The others are followers. Bosch and Siemens Home Appliances Group is the world’s third largest producer of large domestic home appliances. The group owns 14 brands and operates 43 factories worldwide, with its largest production facility being in Cerkezkoy, Turkey. The group posted annual sales of 10. 8 billion Euros in 2010, establishing itself as the leading home appliances company in Europe. In Turkey, BSH is one of the leading companies in the Home Appliances industry, with its main brands Bosch and Siemens, its special brand Gaggenau and local brand Profilo. BSH is the second largest company in its industry with 25% market share. Due to its rapid sales and investment growth, BSH is ranked the 7th largest foreign company in Turkey. It operates 4 factories producing refrigerators, cookers, washers and dishwashers with a production capacity of more than 3. 5 million units. More than half of its annual production is exported to countries around the world, mainly in Europe, North America, and Australia. †¢ 7th largest foreign company †¢ 2nd largest producer of white goods, with 25% market share †¢ 23rd largest industrial company †¢ Offers the best After Sales Service in the Home Appliances Sector †¢ Leader in the â€Å"built-in† appliances category †¢ Biggest production location within the BSH Group †¢ Offers Europe’s top selling premium brands I will investigate BSH’s four brands in this assignment. I will analyze STP of BSH’s brands. Marketing Objectives BSH envision to be â€Å"the first choice† of their customers, dealers, suppliers and employees—that is the basis of their strategy. They employ this philosophy to improve the lives of their customers, by creating new product values, sustaining uncompromised. The white goods industry in Turkey has been facing some tough times in the past few years. The housing developments in Turkey had been progressing quite reliably, however because of the global financial crisis the growth in construction sector stopped. In addition, energy and water savings are becoming major factors for consumers in deciding which appliance to buy. With lifestyle changes and the way homes are being designed, they are convinced that the built-in appliances will receive much more attention in the next years. Although it is expected that housing demand will decrease, as the second objective in the years ahead, they will continue to develop products that bring elegance, comfort and ease of use, while contributing towards the conservation of resources and protecting their environment. Their main objective is to look forward to growing stronger, moving towards achieving their vision to be â€Å"the first choice† together with their customers, dealers, suppliers and employees. The Brands of BSH For BSH, one of the principal factors for success is the presence of strong brands that are clearly focused on their target groups and presenting a coherently structured product portfolio. 1 BOSCH For them, their brands form the most important ingredient to win in the global arena. They represent a pivotal symbol of trust and sense of purpose for the consumer. Over 100 years later, Bosch continues to stand by its founder’s words. The Bosch name has always meant a guarantee of both quality and reliability. Bosch remains committed to uncompromising performance and great design to be built into every single appliance they produce. Every time Bosch designs a new product, its ideas are based on sound ecological principles, ensuring they make the most economic use of natural resources and minimize the pollution of air, land and water. They are constantly developing new ways to reduce energy and water usage while maintaining product performance and efficiency, helping to conserve their planet and save you money by lowering costs. Bosch stands for premium quality, perfect engineering and high longevity. The â€Å"achievement of a higher quality of life and enduring value through beneficial technological advancements† stands at the core of the brand philosophy. 2 SIEMENS Sold in more than 55 countries around the globe, Siemens stands for innovative thinking, precision engineering and pure style to millions of people worldwide. Siemens meets consumer needs with a wide range of products from washing machines to vacuum cleaners and from consumer products to television. Siemens is the â€Å"number one† appliance brand in Germany, and the leading built-in appliance brand in Turkey. For many years, consumers, dealers and architects have appreciated the technological superiority and stylish design of Siemens appliances. Siemens, the great name in technology, stands for intelligent innovations and consistent orientation toward the future, and a modern approach to the technical features and design of home appliances. Siemens has a visionary approach and use of cutting-edge technologies aimed at improved functionality, gives rise to pioneering products and solutions that allow user to perceive and experience progress in a fascinating manner. You read "Bsh White Goods Industry" in category "Papers" Home appliances from Siemens are characterized by clear, functional design and optimum precision. Siemens products set standards in the marketplace. They are the result of progressive ideas, a consistent system, a performance-based approach and perfection for production. 3 GAGGENAU Gaggenau is the brand of professional cooking technology for the modern home. It specializes in high-performance built-in kitchen appliances. Gaggenau’s appliances incorporate a specialist’s knowledge, skill, and decades of experience. After all, the first built-in appliance manufactured and sold in Europe was a Gaggenau. Every Gaggenau appliance is perfectly made, easy to handle and extremely reliable. Each and every one is especially beautiful, and the brand regularly receives the design awards to prove this. Yet, beauty isn’t the only benefit of Gaggenau. Customers love Gaggenau’s versatility and professional functions as well. Gaggenau became an internationally known luxury brand after World War II. In 1951, Georg von Blanquet, a passionate amateur cook, took the reins of the company and developed the Gaggenau kitchen technology, resulting in the manufacture of top-quality built-in appliances. Gaggenau stands for innovative engineering, long lasting materials, clear form, good handling, sustainable workmanship, and sets recognizable standards in the fields of food, lifestyle and culture. 4 PROFILO Profilo has blended the international know how and experience with the local lifestyle preferences in Turkey. Profilo is one of the oldest leading traditional brands in Turkey. The brand is highly preferred by customers who place durability and quality above all else. Profilo branded appliances are designed according to the unique needs and habits of Turkish consumers. The brand’s success in meeting expectations comes from its careful examination of local market needs and sensitivities. This thorough consideration of the consumer has ensured the brands’ longevity. It is known as a provider of long-lasting, durable and user-friendly home appliances, with a wide range of products and functionalities. 1] Segmentation Targeting Positioning 1 Segmentation BSH pursues demographic segmentation ( economic), psychographic segmentation (lifestyle), and behavioral segmentation ( benefit sought ). 2 Target Market According to the segmentation of the market the target groups of BSH are as the following: Siemens: Young and energetic, modern people who are seeking for high quality and perfo rmance, from middle and upper socio economic classes. Gaggenau: Sophisticated and modern people from upper socio economic class who are seeking for premium and excellent products. Bosch: People who are seeking for uncompromising performance and great design, from middle and upper socio economic classes. Profilo: People prefer to have the best value for the money, from lower and middle socio economic classes. 3 Positioning The values and specialties that BSH wants to place with its brands in consumers’ minds are as follows: 1 BOSCH Quality: Bosch products fulfill the highest demands in performance and offer maximum operating convenience. The premium quality is tangible in the superiority of the materials and visible in the product finishing. Technical expertise: Bosch offers fully rounded solutions oriented towards people’s needs and maximum user benefits that create greater quality of life. Quality of life: Bosch products make daily family life and chores easier and more enjoyable. They free up more time for the finer things in life, creating the balance for harmonious togetherness. Responsibility: Bosch acts on the basis of clear principles. Responsibility for people, society and the environment are important guiding principles for Bosch and therefore these are the driving forces behind the continuous development of products and services. It has always been an unbearable thought to me that someone could inspect one of my products and find it inferior in some way. For that reason I have consistently tried to produce products which can withstand the closest scrutiny – products which prove to be superior in every respect. † Robert Bosch [2] 2 SIEMENS Fascination: Siemens constantly takes up technologic al challenges and is fascinated with developing futuristic products, solutions and services. Expressiveness: Siemens develops products for the modern and dynamic society. It stands for concise and pure design. The brand offers styling that is sure of itself, emphasizing the individual expression of confident personalities. Performance: Siemens products set the standards in the marketplace. They are the result of progressive ideas, intensive development and perfect execution. 3 GAGGENAU Professionalism: Gaggenau appliances are often particularly large and impressive. They are designed for performance with generous capacities. Leadership: Gaggenau is true to tradition, combining simplicity with utmost quality and reliability. Gaggenau solutions go beyond narrow, constraining standards, impressive in their dimensions and convincing in their daring simplicity. Passion: Gaggenau makes good sense, knowing the uses and limitations of technology, reducing systems to essentials with composed mastery. It shares the dream of the perfect kitchen, in preparation and culinary delights. Excellence in Design: The professional kitchen provides lots of space. Its design is elegantly restrained and completely functional. Gaggenau’s typical design is outstanding, crystal clear, and beautiful; completely self evident and truly expressive. PROFILO Durability: Profilo products are durable against all odds. Accessibility: It is a brand that is accessible to all Turkish consumers financially, physically and emotionally. The balance between quality and terms of payment is reflected visibly. Empathy: Profilo produces user friendly products responding to the basic needs of women, who are the primary user of their appliances . [1] REFERENCES [1]   2010 Annual Report   (2010). http://www. bsh-group. com. tr/page. aspx? id=22 [2] Bosch Communication Center http://www. boschcommunicationcenter. com 3] BSH Ev Aletleri Sanayi ve Ticaret A. S http://wrightreports. ecnext. com/coms2/reportdesc_PRICE_C79628190 ———————– 2. 6 Arcelik Haier Samsung Fagor-Brandt 1. 7 White Goods Companies (2007 – billion euro) World 2. 3 Miele 2. 3 3. 1 3. 8 Indesit 3. 8 Maytag 4. 8 General Electric 7. 1 LG 7. 3 BSH 10. 1 Electrolux 11. 5 Whirlpool Europe 1. 0 LG 1. 0 Candy 1. 9 Arcelik 2. 5 Miele 2. 5 Whirlpool 2. 9 Indesit 4. 7 Electrolux 6. 1 BSH 36 % Market Share, 2007 Leader in Germany 21 % Market Share, 2007 Leader in Europe 7 % Market Share, 2007 3rd in the World How to cite Bsh White Goods Industry, Papers